Super Bowl LX: Hellmann's "Sweet Sandwich Time"

January 29th 2026

If you're going to use the word "squirt" in a commercial song, you better go full on and put it on the Super Bowl being sung by a guy named "Meal Diamond" who lives in the walls of a deli he never leaves as he's singing about Hellmann's Mayo whilst wearing the only outfit he owns, literally spreading, well, squirting the love.

If you're not going to do that, don't do it at all.

Needless to say, creating the track for this and working with Andy Samberg, a timeless, iconic stadium party anthem, and our funny friends from VML was a good time. A very, very good time.

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